This Compilation ℗ 2002 Universal Island Records Ltd. A Universal Music Company. Spotify is an online streaming service similar to Deezer. Users can download it for their.
The Curse of Music Streaming
I’m an indie band loyalist. Forager of the unknown. Underground scene stalker. Like to think indie bands are my little secret. Bittersweet when they become mainstream but fine, happy for them anyway.
And in all my years following indie bands, I’ve noticed something that doesn’t seem to add up.
Indie bands fill concert venues to the brim, their merchandise sell like crazy, and their songs stream non-stop. But despite years in the grind and with such huge followings, they’re still juggling multiple jobs and sleeping a few hours a night in time for their day jobs.
Meanwhile, on the other side of the world the kings and queens of pop and hip hop are making millions as top streamed artists. Artists who’ve never made it to my indie radar playlists nor to those of my friends’.
Point is, the stark realities amongst musicians make me think about how much streaming services pay artists through their labels and providers. How fair are they to listeners’ choices and the artists they support?
Let the music gods rain down on all of us.
Here’s the thing:
Between you and the artists you listen to, is a matrix of streams, algorithms and systems that decide where your music playing leads to. Did you think that the earnings from the music you play actually go to the artists you support? Chances are, you’re helping fund a pop star’s next tour.
Fact: Major streaming services do not actually pay artists based on how much of their music you stream as an individual, but on how much their music is streamed within the entire count of streams. Bringing us to the bottom line: your money may not go to the artists you enjoy.
Where is the fairness in all of this?
The starving artist is no romantic story.
There’s nothing romantic about it when you feel like writing music is like pushing against a wall. It’s a vicious cycle. You spend to make songs, your songs get streamed, you get nothing back from your streams, but you can’t stop creating music or you become irrelevant.
We like rags to riches stories when a happy ending makes us feel good. But for the vast majority of musicians, the daily grind becomes a lifelong grind. And for most of us, that happy ending never comes.
Am I cursed forever?
Maybe there is a way out of this vicious cycle. That I don’t have to tell my future kids and kids’ kids that pursuing music is pointless. But we can’t wait much longer or that musical divide will become a deep, dark chasm, a gap too distant to bridge.
If we start asking for more transparency and accountability now, we can spare ourselves that reality. There could be a better way of doing things with a user-centric payment system (UCPS), a fairer way to support the artists we listen to. It starts with everyone in the industry supporting UCPS : streaming platforms, labels, providers, artists, listeners. With UCPS we can change how music history is written.
A fair future
We all talk about supporting artists, valuing their craft, fair pay. When in truth, the system today is not built to support our choices and the artists we enjoy. We celebrate the victories of musicians who’ve made it, but forget about those who don’t benefit from the system’s bias. A bias that helps some but leaves others in a hole.
It wouldn’t be as bleak a picture if I were just an outsider looking in. But as an artist, I’ve seen so many musician friends pack up their gear and give up their careers, or work the oddest jobs to keep them going. Likewise for my band, despite thousands of followers and millions of streams, payouts from streaming is still hardly enough to fund our next song.
Don’t get me wrong – UCPS isn’t going to change our lives overnight. It’s one of many things that needs to be fixed in the music industry. But as a step in the direction of a fair future, a step towards lifting this curse, it’s one we should take.
The user centric payments system (UCPS) is an initiative kicked off by Deezer in 2017. A user centric payment model would restructure the current way of allocating royalties for music streaming. Today, royalties are allocated based on the overall market share on the platform. Under a user centric model, royalties would be allocated based directly on each listener’s streams, creating a fair environment for all artists and building a direct connection between fans and musicians. Support your choice of artists by supporting Deezer’s initiative for a UCPS pilot in 2021.
Related Posts
Deezer Download
The Game of Streams
Bloodbaths. Vicious battles. Victors and sacrifices. I was late to the game when I started watching Game of Thrones (GoT) and binge watched season after season. In today’s music world, we are halfway in our own series and I see a different battle unraveling – the fight for fairness, the Game of Streams (GoS).
In any war there are winners, losers, alliances and betrayals. GoTshowed the worst of them – brothers against brothers, massacred families, kingdoms burnt to the ground. We are still mid-season with GoSbut maybe we don’t have to wage war with one another. GoT is a fight for power, GoS is a fight for fair pay to artists. And if the music world learns to embrace a common purpose, perhaps there may be one victory for us all.
The Fight for Fairness
What are we fighting for?
The music streaming industry has done wonders democratizing music: easing access to music, giving artists a platform and opportunities to develop their career. But we’re now in Season Four and have seen the protagonists develop their character flaw: the system the streaming industry is built on is not the fair system it had hoped to achieve.
How do artists make money from streaming services? Pay to artists are computed based on the number of times their music is streamed within the total pool of streams from all users. Thus, the money you pay may not be supporting the artists you love and actually stream.
Deezer has long been pushing for fair pay to artists since 2017 with its user centric payment system (UCPS) initiative and continues to lobby it with various organizations and associations. UCPS aims to correct the current system by ensuring that the money users pay goes to artists they listen to. Likewise, artists around the world are demanding more information about the fairness of payout systems.
In this series,victory is when we can rightfully pay artists fairly. As news about the fight for fairness spreads, I see more and more raising arms and joining the fight.
We All Have to Fight
In war, no one is spared. In the Fight for Fairness everyone must play their part – listeners, artists, labels, providers, streaming platforms. Listeners need to demand for appropriate distribution of their pay. Artists need to ask questions and understand whether they are paid fairly. Music industry players need to revisit the current structure of how they compensate artists.
It’s uncomfortable, it’s new – but no battle is won without challenges. We all have a role to play and if we act accordingly we have greater chances of victory.
The War Has to End
We are barely halfway in our Fight for Fairness and so much has yet to be done. The longer wars are waged, the more casualties there are. But we don’t want to deprive artists of their fair pay for much longer.
Deezer has made progress but still needs the support of many others. If we can get the support of our music partners to conduct a pilot UCPS study this year, we have greater chances of improving fair pay systems to artists.
We’re All on the Same Side
Call it what you want – fan-powered model, user centric payment system – we strive for the same thing: fair pay to artists. Each participation by anyone in the music industry is a step towards achieving victory. We welcome it and hope all the kingdoms in the music streaming world raise arms with us. No blaming, no finger pointing, just one true alliance.
No Iron Throne
When GoT announced its last season, the whole world gripped at their chairs. Who would triumph, who would rein? In a dramatic turn of events, we watched on as the army of dead was defeated, the Queen of Dragons slayed. And in one last sign of despair, the dragon burns down the iron throne – the symbol of power, the representation of all destruction, bloodshed and chaos. The Iron Throne exists no more, paving the way for a better and fairer world.
The season finale of Game of Streams is still being written. Alliances are being formed by artists associations recognizing the value of UCPS. Industry players are slowly recognizing the need to provide artists with more information. Deezer is gradually making progress getting the agreement of partners to roll-out UCPS.
There is only one way to triumph over our Iron Throne, and that is to work together towards a fairer world in music streaming. Not to fight each other, but to fight for fair pay to artists. No matter who you are, we need you in the Fight for Fairness.
Footnote:
The user centric payments system (UCPS) is an initiative kicked off by Deezer in 2017. A user centric payment model would restructure the current way of allocating royalties for music streaming. Today, royalties are allocated based on the overall market share on the platform. Under a user centric model, royalties would be allocated based directly on each listener’s streams, creating a fair environment for all artists and building a direct connection between fans and musicians. Support your choice of artists by supporting Deezer’s initiative for a UCPS pilot in 2021.
Related Posts
Deezer Free Music
Deezer Music Songs